By Manuela Lora

New York is an active and eternal cultural breeding ground. Commercially speaking, it is a promising starting point for any brand.

Considering that 65 million Latinos live in the United States, and of these, more than five million 100 thousand are in New York, it is not at all strange that the stores are full of products from each of the countries that make up Latin America.

These are products from recognized and traditional brands from these countries, which people usually find in the supermarkets in their neighborhoods.

However, there are many traditional and recognized brands from these countries that have not had the opportunity to have a presence in the United States, for various reasons. There are even new brands from entrepreneurs who do not even dream of seeing themselves in an American supermarket, but who would like to have that opportunity.

LatinDOPE was born from the need to bring “the homeland” to this great country that has welcomed Hispanics who pursue their American dream, but who do not disconnect from their origins.

Whether through their gastronomy, art, music, fashion, smells, traditions, trends and customs in general, Latinos seek to preserve what gives meaning to their lives, being who they are, with pride and strength.

After a long history of success in the communications, public relations, branding, event planning and social media sectors in the Dominican Republic, and after spending at least five years studying the Latino market in the United States, especially in the State of New York, Manuela Lora finally dares to launch this venture that seeks to connect Latinos with those brands that they miss so much and with many others that they do not know, but that have emerged in their neighborhoods, their towns, their communities, and that will surely make them feel directly connected to their roots.

With LatinDOPE, we seek to bring the hearts of Latinos closer to the sense of being Hispanic, with the desire to recognize their origin and with the conviction that their roots can remain alive and nourished through the connections that we can provide them with through our online proposal.

“As a company, we intend to carry out each of our plans in stages, without leaving out any Latin American country, working continuously to bring to the United States the local products that people miss and that they wholeheartedly wish to be able to buy in supermarkets, grocery stores or shops in their neighborhoods,” said Lora.

“We are an important way to offer online the products of entrepreneurs who do not know how to market what they do in towns or small and remote communities in Latin America. We want to improve the quality of life of these people, offering their products to the Latino community living in the United States, which does not find these "treasures" in conventional supermarkets,” said the businesswoman.

With the goal of putting each of the treasures they miss from their places of origin within the reach of Latin consumers, LatinDOPE will use its online store www.latindope.com, as well as its stores on Amazon, TikTok, Instagram and Facebook.